Brand Communication
The brand identity of HD CONSTRUCTION EQUIPMENT is established on our most competitive strength of ‘man’. We promises ‘reliable solutions’ for its partners by establishing ‘value-adding partnership’ with the competitiveness of ‘man’. The ‘reliable solutions’ provided by us mean flexible provision of all the things necessary for successful business rather than simple delivery of sturdy products.
Slogan
“Powered by Innovation” is the brand slogan of HD CONSTRUCTION EQUIPMENT.
The slogan represents HD CONSTRUCTION EQUIPMENT's aim of creating new business values through convergence and fusion with the IT industry using smart technology, and of leading the global market in the era of the Fourth Industrial Revolution. It also signifies HD CONSTRUCTION EQUIPMENT's belief that constant innovation is our driving force, and that the company will realize infinite business possibilities based on constant innovation.
HD CONSTRUCTION EQUIPMENT is making sustained efforts to achieve our vision of becoming a ‘Global Leader in Infrastructure Solutions’ by constantly improving our products and technologies and the way of doing business, in order to provide optimal solutions to our customers.
The source of the potential energy of HD CONSTRUCTION EQUIPMENT is innovation.
HD CONSTRUCTION EQUIPMENT is making sustained efforts to achieve our vision of becoming a ‘Global Leader in Infrastructure Solutions’ by constantly improving our products and technologies and the way of doing business, in order to provide optimal solutions to our customers.
The source of the potential energy of HD CONSTRUCTION EQUIPMENT is innovation.
2019 Dealer conference (2)
2018 Integrated report
